Content Production System
Hand us your raw material. Get finished content every month
Send voice notes, photos, B-roll and articles. We turn them into short videos, carousels and captions your team can post. You keep publishing; we do the making.
- From $1,800/mo
- 2-week brand setup
- 3 months
- Up to 30 short videos · up to 4 carousels · captions · 1 review round
- Voice note
- B-roll
- Product photo
- Article
- Short-form video
- Carousel
- Captions
- Static post
Who this service fits
A good fit if:
- Your offer already sells
- Someone on your team can post
- You have more ideas than time to turn them into posts
No brand guidelines yet? We set them up in the first two weeks.
What you can give us
No polished brief needed. Rough material is fine, as long as you're happy for us to use it.
- Photography
- B-roll
- Selfie footage
- Voice notes
- Articles
- Presentations
- Long-form material
- Product visuals
- Written ideas
What GoBrand handles
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Direction for the cycle
We decide which ideas deserve production based on your brand guidelines, current business priorities and the material available that month.
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Development and copy
GoBrand develops the angle, hook and structure, then prepares the on-screen text, captions or supporting copy required for the agreed format.
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Visual selection and production
Approved assets are matched to the content idea and developed into the agreed mix of short-form video, carousels, static content or other formats included in the scope.
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Content library
Finished work is organized so the person responsible for publishing can find the correct asset, copy and supporting information without rebuilding the production logic.
Typical monthly scope
The exact mix depends on complexity: 30 simple clips and 30 heavily edited videos are not the same work. We agree on the mix each month.
Organization of the Brand Asset Library continues as the production process develops.
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Up to 30
Short-form assets
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Up to 4
Carousels
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Captions
For agreed assets
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1 round
Consolidated revision per batch
Your first month
Your first month
Weeks 1–2: we set up your content foundation (messaging, tone, topics and visual rules).
From week 3: your first batch is ready to publish.
Already have brand and content guidelines? We skip setup and start producing right away. We confirm the exact timeline during onboarding, since it depends on what you already have.
Responsibility
What changes for your team
Your team stays focused on
- Business priorities
- Product / expert context
- New source material
- Approval of important decisions
GoBrand handles
- Routine content development
- Asset selection
- Production workflow
- Finished content library
For teams that already have an assistant, marketer or SMM manager, the finished content library can slot into the existing publishing workflow.
Process
You don't need a podcast to start
The workflow can start with useful raw material, not only long-form content that already exists.
Source material
- Client question
- Written idea
- Product angle
- B-roll
- Existing article
Content system
Content outputs
- Short-form
- Carousel
- Platform adaptation
- Pinterest when relevant
You don’t need one big piece of content to start. Ideas, product details and existing assets all work as source material.
Monthly workflow
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Direction and source material
At the start of the cycle, we confirm current priorities and review new material that has been added to the agreed system.
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Production and review
We make the batch. You send one round of feedback. We fix it and apply what we learn to next month.
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Final library
Approved assets are organized for publishing, together with the copy and context your team needs to use them correctly.
Most communication stays asynchronous through shared documents, messages or voice notes.
FAQ
Talking-head footage is optional. The content mix can rely on B-roll, photography, existing material and other non-talking-head formats when they suit the brand and the idea.
We can identify the minimum source library required for the agreed formats and give practical guidance on what to capture next. We only use AI-generated visuals if you approve them.
Yes. The service is designed to hand finished content to an internal publisher, assistant or marketer without requiring them to recreate the production work.
Yes, with Content Growth System. We make the content, post it on up to 3 channels and improve it every month based on the results.
Posting and daily channel management (that’s Content Growth System), community, DMs and Stories, paid ads, filming crews and long-form production, unlimited revisions and full brand strategy. Need one of these? We can scope it separately.
That’s normal. Just let us know early, and we’ll build it into the next batch.
Get your time back. Keep the content coming
If production is consuming time that should be spent on the business, GoBrand can take responsibility for turning approved source material into a usable monthly library.
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