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Pinterest needs more than attractive pins

Publishing consistently matters. Publishing the right content around real search demand matters more.

  • Search intent
  • Content
  • Creative testing
  • Outbound traffic
  • Learning

Pinterest works best when people actively search for what you sell or teach

  • Ecommerce and product brands
  • Digital products
  • Education and expert content
  • Lifestyle, home and interiors
  • Fashion and beauty
  • Travel and hospitality
  • Wellness and food
  • Planning, productivity and other evergreen topics

Your category is only a starting point. We also check that your audience searches on Pinterest and that your products and site fit the platform.

What’s included

  • Strategy Decide what Pinterest should do for your business.
  • Keyword research Find what your customers search for on Pinterest.
  • Account & board structure Set up boards around the topics people search for.
  • Content mapping Match your products and content to those searches.
  • Pin production Design static and video pins made for Pinterest.
  • Pinterest SEO Write titles and descriptions that help pins get found.
  • Publishing Schedule and publish pins on a steady plan.
  • Creative testing Test topics, visuals, headlines and links to see what works.
  • Learn and improve Use the results to plan next month’s pins.

We test what actually changes results

We change one thing at a time, so we know what actually moved the numbers.

  • Topic / search intent
  • Keyword cluster
  • Creative concept
  • Headline
  • Static vs video format
  • Destination page
  • CTA
  • Publishing pattern

Measure traffic quality, not impressions alone

Impressions show reach. Clicks and sales show results.

  • Outbound clicks
  • Outbound CTR
  • Saves and save rate
  • Pinterest referral traffic
  • Top-performing keyword clusters
  • Top-performing creative concepts
  • Sales, where they can be tracked

A 90-day learning cycle

  1. 01

    Month 01 – Foundation

    Research, keywords, structure, content directions and first publishing cycle.

  2. 02

    Month 02 – Testing

    Compare themes, visual concepts, headlines and search clusters.

  3. 03

    Month 03 – Optimization

    Scale stronger patterns, refine weaker ones and define the next cycle.

Pinterest projects are generally designed around a minimum 3-month engagement.

Proof

We publish evidence only when it can be supported

Pinterest Analytics overview, organic, last 30 days: 933.74K impressions, 58.1K engagements, 2.36K outbound clicks, 6.53K saves, 253.53K total audience, 22.65K engaged audience
Pinterest Analytics · Organic · Last 30 days Sep 23 – Oct 23, 2026 Source: Pinterest Analytics

You send products, photos and priorities. We build and run the account

  • Product / service information
  • Website, Etsy, Amazon or relevant destination pages
  • Existing images and video
  • Brand assets
  • Business priorities and launches
  • Analytics access where available
  • Approvals and product updates

Pinterest can influence sales. It cannot control the entire conversion path

We focus on bringing the right people to your site. Whether they buy also depends on your offer, price, product page, reviews and checkout.

Use Pinterest as a focused channel or as part of a wider content system

Run Pinterest on its own, or as one of the channels in Content Growth System, where we also make and post your other content.

Explore Content Growth System

FAQ

It depends on your products, assets and testing plan. Usually around 50–70 pins a month. We focus on testing useful variations, not volume for its own sake.

Yes. Keyword research, boards, pin titles and descriptions are all included. Search demand guides what we create.

We create them. If you already have strong brand assets or templates, we work with those instead of starting over.

Yes. We schedule pins, fill in titles, descriptions and links, and keep a steady publishing plan.

Pinterest needs time to pick up new pins. First signals often appear in 4–8 weeks. A fair evaluation takes about 3 months.

Outbound clicks and click rate, saves, traffic to your site, and which keywords and pin designs work best. Sales too, where they can be tracked.

Yes, if your site and analytics allow it. Keep in mind that sales also depend on your offer, price and product page, not just on Pinterest.

Yes. We can drive traffic to your Etsy or Amazon listings. Tracking is more limited there than on your own site, so we agree on what to measure before we start.

Not necessarily. We can turn your existing photos, videos and campaign assets into many pin variations. New material helps when we want to test more ideas.

Build a Pinterest system designed to drive traffic, not just impressions

Tell us what you sell and where you want traffic to go. We'll tell you if Pinterest is a fit.

Start a Pinterest Project
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