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Asset License

This Asset License Agreement applies to digital visual assets purchased or downloaded from GoBrand, including video clips, photographs, image collections, visual content packs and other downloadable media identified as covered by this License.

By purchasing, downloading or using the Assets, you agree to the terms below.

For purposes of this License:

“GoBrand” means GoBrand, operated by Ksenia Volkova.

“Assets” means the video, image or other media files included in the purchased GoBrand asset pack.

“Licensee” means the individual or business that purchases the applicable license.

Some GoBrand Assets may be created or assisted using generative AI technologies. Where applicable, this does not change the usage rights granted to you under this License.

1. What you are purchasing

You are purchasing a license to use the Assets under the terms below.

You are not purchasing exclusive ownership of the underlying Assets.

The same or similar Assets may be licensed to other customers, and AI-generated or AI-assisted material may not be unique.

GoBrand grants rights only to the extent those rights are owned by, licensed to or otherwise lawfully sublicensable by GoBrand.

2. Standard Commercial License

A Standard Commercial License permits one Licensee to use the Assets for one business or brand owned or operated by that Licensee.

You may use the Assets in commercial and non-commercial content including:

  • websites and landing pages;
  • organic social media content;
  • Pinterest content;
  • Instagram Stories, Reels and posts;
  • TikTok and other short-form video;
  • advertisements;
  • email marketing;
  • presentations;
  • digital products where the Assets are incorporated into a larger finished design;
  • promotional videos;
  • brand campaigns;
  • sales materials;
  • printed marketing materials.

You may crop, resize, color-grade, edit, combine, add text, add graphics, add music and otherwise adapt the Assets for your permitted projects.

There is no limit on the number of finished marketing materials you may create for the licensed brand unless a specific product page states otherwise.

3. Use by employees and contractors

You may provide the Assets to employees or contractors who need access solely to create work for the licensed business.

Those people may not use the Assets for their own projects, other clients or unrelated businesses.

You remain responsible for ensuring that anyone receiving the files on your behalf follows this License.

Raw Asset files should not be placed in a publicly accessible folder or library.

4. Agency License

An Agency License permits an agency, freelancer, social media manager, designer, editor or other service provider to use the Assets internally when creating finished marketing materials for the number of client brands specified in the purchased Agency License.

Unless otherwise stated on the product page, the standard Agency License covers up to 5 client brands.

The Agency License also permits you to use the Assets for your own business or brand on the same terms as the Standard Commercial License.

You may use the Assets to create finished:

  • social media content;
  • advertisements;
  • websites;
  • landing pages;
  • Pinterest content;
  • presentations;
  • campaigns;
  • edited videos;
  • other client marketing deliverables.

Your client may use the finished deliverables you create for them.

However, the Agency License does not permit you to transfer the raw GoBrand Asset library to the client.

If a client requires access to the original Asset files for independent future use, that client must obtain an appropriate GoBrand license.

5. What you may not do

You may not:

  • resell the Assets as standalone files;
  • redistribute the original files;
  • give the pack away for free;
  • upload the Assets to another stock library;
  • upload them to a template marketplace as downloadable source material;
  • include the raw Assets in another asset pack;
  • create a competing stock, footage, photo or asset library from the Assets;
  • claim that the Assets were exclusively created for you;
  • claim exclusive ownership of an unmodified Asset;
  • sell or transfer your GoBrand account, download link or license key;
  • make the Assets available through a shared public drive or public database;
  • sublicense the raw Assets except where explicitly permitted under an Agency License;
  • use the Assets in a way that violates applicable law.

6. AI and machine-learning restrictions

The Assets may not be used to train, fine-tune, distill, benchmark or otherwise develop an artificial intelligence or machine-learning model.

You may not upload the Assets into datasets intended for AI training or model development.

You may use ordinary editing or creative software that incorporates AI functionality when the purpose is to edit or transform a permitted project rather than to train a model on the Assets.

7. AI-generated and AI-assisted Assets

Some Assets may contain material generated or assisted by artificial intelligence.

GoBrand does not represent that AI-generated material is unique or that another person could not independently generate similar material.

Where applicable, GoBrand may curate, select, edit, arrange, color-grade, combine or otherwise develop Asset collections.

Your license gives you contractual permission to use the purchased Assets according to these terms. It does not guarantee copyright registration, copyright exclusivity or exclusivity against independently created similar material.

8. People, brands and third-party rights

GoBrand aims to avoid knowingly including material that unlawfully infringes third-party intellectual property, privacy or publicity rights.

Unless specifically identified otherwise, you should not interpret a person, product or location appearing in an Asset as endorsing your business.

You may not use an Asset in a way that falsely implies that a real person, company or organization endorses a product, political position or service.

9. Sensitive and prohibited uses

You may not use the Assets in a way that is defamatory, unlawful, fraudulent or deliberately misleading.

You may not use identifiable people appearing in Assets in a way that suggests they personally suffer from a medical condition, committed a crime, hold a particular political belief or possess another sensitive personal characteristic unless that implication is clearly fictional and lawful.

Additional restrictions may be stated on an individual Asset Pack where appropriate.

10. Modifications

You are encouraged to adapt the Assets to your brand.

Permitted modifications include:

  • cropping;
  • resizing;
  • color grading;
  • adding typography;
  • adding brand elements;
  • combining multiple Assets;
  • adding sound or music you have the right to use;
  • incorporating the Assets into larger compositions;
  • editing video duration or speed;
  • adding overlays, transitions or effects.

Modifying an Asset does not give you the right to redistribute the modified Asset as stock footage, stock photography or another standalone creative resource.

11. No exclusivity

Unless a separate written agreement explicitly says otherwise, all GoBrand Asset licenses are non-exclusive.

Purchasing an Asset Pack does not prevent GoBrand from licensing the same Assets to other customers.

It also does not prevent third parties from independently creating similar material.

12. No attribution required

You do not need to credit GoBrand when using Assets under a valid paid license unless a specific Asset Pack expressly states otherwise.

You may voluntarily credit GoBrand if you wish.

13. License duration

Your license is perpetual for Assets that were lawfully purchased and downloaded, unless:

  • the product page expressly provides a different term;
  • your payment is refunded or reversed;
  • you materially breach this License.

If GoBrand terminates your license because of a material breach, you must stop creating new uses of the Assets and delete the raw files where legally required.

14. Refunds

Because digital files can normally be accessed immediately after purchase, Asset Pack purchases are generally non-refundable after download or access has been provided, except where required by applicable law or where the files are materially defective.

If you experience a technical problem with a download, contact GoBrand so we can attempt to resolve it.

15. Asset availability

GoBrand may discontinue an Asset Pack or stop offering new licenses for it.

If you purchased a valid perpetual license before discontinuation, your existing permitted uses may continue according to the License you purchased.

You are responsible for maintaining your own backup of purchased files.

16. No guarantee of business results

GoBrand Assets are creative resources.

We do not guarantee that using an Asset will result in a particular number of views, clicks, followers, leads, sales, conversions or other marketing outcomes.

Results depend on the broader creative, offer, audience, distribution and marketing context.

17. Intellectual property and contractual rights

GoBrand retains any intellectual property rights it owns in original human-authored elements, branding, editing, compilation, selection, coordination, arrangement and other protectable material associated with the Assets.

Nothing in this License claims copyright ownership over material that applicable law does not protect.

Regardless of copyright status, your access to and use of the purchased Asset files remains subject to the contractual restrictions you accepted when purchasing or downloading them.

18. Breach of license

Unauthorized redistribution, resale or sharing of raw Asset files may result in termination of the license and other remedies available under applicable law.

If you are unsure whether a planned use is permitted, contact GoBrand before distributing the Asset.

19. Changes to this License

GoBrand may update this License for future purchases.

The version applicable to an Asset Pack is generally the version presented when the license was purchased unless applicable law or a separate agreement requires otherwise.

Material changes will not retroactively remove rights already granted under a valid paid perpetual license.

20. Contact

Questions about licensing can be sent to:

For uses outside the Standard Commercial or Agency License, contact GoBrand to discuss an Extended License.

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