Hi, I'm Ksenia. I work across digital strategy, content systems, AI workflows, product development and marketing.
I started GoBrand after running content for several projects at once. Every new channel meant more scattered work, and the content started to feel less like the brand. So I built a way of working where everything starts from the same brand rules, and adding a channel doesn't mean starting over.
That's what GoBrand does for clients now: a consistent brand, practical systems and testing what works, not just more content.
50 Holiday Content Ideas for Brands: Christmas & New Year Marketing Ideas
Plan your Christmas and New Year content with 50 practical ideas for product brands and service businesses, including formats, goals, CTAs and visual directions.
How to Use Pinterest for Business: A Practical Guide for 2027
A while ago I stopped posting on our agency’s Pinterest account. I hadn’t planned a break. I was doing everything by hand, it took more energy than I had, and at some point I simply stopped opening the app. About a year later I logged back in and saw that the account was still getting […]